This is the latest campaign from Audi of America to stick it to its more established rivals. This time, they’re taking on the grand daddy of all luxury saloons, the Mercedes-Benz S Class. Sure enough, the ad is well executed, but is the concept right? Is the latest A8 the right car, at the right time to tackle the mighty S Class head on?
Check out the ad and let us know what you think.
4 replies on “Goodnight and good luck”
that s-class is white hot!
even wayne would buy that.
the new a8 looks a bit sterile. they should have swapped colours; white for audi, black for benz.
needs a bit of gritty ronin cross-promo, not some, early-bird- get’s -the -worm self-help course.
What was that beautiful looking white car?
exactly. it was the highlight.
[…] in the year Audi of America took on the highly regarded Mercedes-Benz S Class to advertise its A8 saloon. It was an unconvincing effort at […]