Here in Australia we’ve had some pretty confronting advertising campaigns to tackle the issue of road safety. This is especially in regards to targeting the young male audience, where graphic accident recreations are usually the norm. In fact, last year marked 20 years since the Victorian Government’s Transport Accident Commission began its crusade.
Young males generally don’t like being told what to do and conventional advertising methods don’t always have the effect the creators are chasing. Over in New Zealand they have taken a different approach, with thanks to some excellent creative from Ogilvy. You can see the results after the break.
Warning: Offensive language is used in the video.
[Thanks to Michael for the tip]
5 replies on “A different approach to the road safety message”
Interesting. Very creative way of getting a heap of exposure and avoiding a huge advertising cost for the client – but will it stop young guys driving like idiots… I’m not convinced.
So once they realised it was a fake (after all the free press) and that they’d been lied to, then what?
Sounds like a bunch of ad execs patted themselves on the back for being so clever, while people looking for a car got lied to for a cheap shot about running over a child.
I wonder how many people left messages saying “sounds sik bro, I’ll take it anyway”
Love the kiwi accents – “Sibaaroo debble you err ixx,” “Shet,” “Fefty.”
IS IT STILL FOR SALE???????????????