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How many MINIs you know flow like this?

MINI Countryman

A couple of weeks ago MINI launched their first TVCs for the new four-door Countryman. The ads to date have been okay, but nothing too special. Remember, MINI sets the bar quite high with their usually creative campaigns. Well, the latest Countryman commercial, titled Flow, seems to put things right with its kaleidoscope of special effects.

Of course, an ad like this could never make it to Australian TV screens as it would be banned due to the glorification of speed or some equally lame conclusion. Oh noes, the carz are spinning teh wheelz—won’t someone think of the children!

Check it out after the jump, along with a behind the scenes look and all the previous ads too.



















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