For those of you who have been following the MINI v Porsche challenge you’ll be pleased to know the results are in. The course was announced a couple of days ago and MINI USA provided a makeshift motorkhana style track for its Cooper S to take on the Porsche 911. Despite this attempt to tailor a course to in favour of the MINI’s excellent handling characteristics the result was predictable, as the grab above from the video shows.
You can watch the full race after the jump, including a pre-race interview with each of the drivers—Brad Davis (MINI) and Corey Friedman (Porsche). At this stage there’s been no official response from the man who started it all, MINI USA President, Jim McDowell. He has one last chance to save face, let’s see what he comes up with.
Over the years MINI’s marketing across the world has been first class; mostly cheeky, witty and engaging. This stunt, though, well, let’s hope it is only MINI USA that has jumped the shark.
[via Autoblog]
2 replies on “Porsche > MINI”
epic fail mini..
The idea was good, the execution was poor. Hyundai lazily and unoriginally jumping on the bandwagon didn’t help. At the end of the day though, the bang for buck winner is obvious and in that sense, it was Porsche that had the epic fail.