Volkswagen is responsible for some of the best car advertising of all time, this one, though, is a little bit esoteric. The ad is promoting Volkswagen’s Lane Assist technology and does so by using a man dressed a bear while using a jack hammer.
Lane Assist will be seen in VW models such as the new Touareg, which means Australian readers won’t have too long to see just how well it works. If you’re already falling asleep at the thought, then take the jump, watch the ad and let us know what you think.
7 replies on “Good vibrations”
Did they let a Dutch advertising company compile that one?
Lane Assist is already available on Passat CC
Well, does it work? Is it just like the video says? 😛
When I drove the new E63, I turned it on and it only worked occasionally but not everytime!
If you go down to the woods today…
You get the same sound from rubbing down the armco also.
It does work – if the circumstances allow it to work. You always need 2 road markings (otherwise the system can calculate your position within the lane) and you must drive at least 65km/h. And to be fair – VW is not in charge of putting markings on the roads…