Watchmaker TAG Heuer has created this spliced video featuring Steve McQueen and Lewis Hamilton to promote its new Monaco 360 LS range. Titled “The Duel” the ad centres around footage from the 1971 film Le Mans, in which McQueen wore an original TAG Monaco.
It’s cheesy, it’s a bit naff, but the watches are tres cool. I think I prefer the original. What about you?
The ad can be viewed after the jump.
[Source: Watch Happening via Fourtitude]