Audi takes bizarre path against established rivals

Earlier in the year Audi of America took on the highly regarded Mercedes-Benz S Class to advertise its A8 saloon. It was an unconvincing effort at best.

Undeterred, though, Audi is back at it again continuing its esoteric attacks on Mercedes and BMW. There is moderate comedy value in this longer approach and it remains to be seen if the punch line, to be aired during Super Bowl XLV, will land a knock out blow.