AIMS launches iPhone app

The Australian International Motor Show starts next week and to help visitors get ready organisers have released a new iPhone app. Event director, Russ Tyrie says, “The ability to pre-purchase tickets using your mobile phone is a great convenience, and the ‘what’s on’ calendar means people can time their visit to coincide with their individual interests.

“Some of our younger users will enjoy the fun driving game on the app. I’m sure they’ll be keen to see if they can beat the top score.”

The app is free and can be downloaded now. Overall, it’s not a bad effort for a first attempt, but there is room for improvement.

AIMS LAUNCHES IPHONE APP

iPhone®* users will have an easier time navigating their way through this year’s Australian International Motor Show (AIMS) thanks to a free app containing a virtual guide to this year’s show.

The AIMS app can be downloaded directly from the show’s official website – www.motorshow.com.au – and is also available through Apple’s App Store by searching: ‘Australian International Motor Show 2010′.

Once downloaded, the app provides show patrons with an interactive floor plan along with a full list of exhibiting brands and a ‘what’s on’ list.

AIMS app users can also purchase tickets through the program.

Tickets can be downloaded direct to the app user’s mobile phone. A digital barcode can be scanned to gain entry to the show at the Sydney Convention and Exhibition Centre.

The app also features a fun driving game where users can post their high scores online to see how they fare against fellow show-goers.

AIMS director Russ Tyrie, an iPhone user himself, says the app will complement the traditional print edition of the motor show guide.

“The AIMS app is a great way for iPhone users to navigate easily around the show and have a bit of fun while they are at it,” Mr Tyrie said.

“The ability to pre-purchase tickets using your mobile phone is a great convenience, and the ‘what’s on’ calendar means people can time their visit to coincide with their individual interests.

“Some of our younger users will enjoy the fun driving game on the app. I’m sure they’ll be keen to see if they can beat the top score.”

The Australian International Motor Show opens next week at the Sydney Convention and Exhibition Centre in Darling Harbour.

Doors open to the public at 5pm on Friday, 15 October and the show runs until 6pm on Sunday, 24 October.

Keep up at www.motorshow.com.au or via Twitter at @themotorshow

*iPhone is a registered trademark of Apple Inc.