BMW Australia announces limited-run M3 Pure Edition

BMW Australia brings some great news to M3 fans. They’ve been able to secure a limited-run of 100 unique models which will be called the M3 Pure Edition.

The Pure Edition is available in coupé and sedan form—50 models of each—and has been designed specifically for the Australian market. There’s no changes to the engine at all, so the 309kW free-revving V8 remains the peach it has always been. Perhaps giving a nod to the “pure” nomenclature the limited edition model will only be available with a manual transmission. In addition, there are a number of cosmetic enhancements to help you stand out from the M3 crowd.

Big, black and glossy 19″ wheels are standard trim, fitted with 245/35/19 tyres at the front and 265/35/19 at the rear. High-gloss black trim has been added to air intakes on the bonnet. While subtle dark chrome adorns the front grille, side gills and exhaust tips. On an Alpine White car, especially, these highlights look superb.

The M3 Pure Edition is available standard in Alpine White or Black. However, the following optional colours can also be specified; Le Mans Blue, Silverstone, Space Grey, Melbourne Red, Jerez Black, Mineral White and Interlagos Blue. Quite the choice, really.

Inside a special anthracite cloth complements the standard leather trim. The Novillo leather headreasts have been embossed with the M symbol.

This is all sounding pretty good, right. Well, here comes the best part. The price; yep, these cars, in relative terms are a bargain, with list prices starting at $135,000 for the sedan and $148,300 for the coupé. Sure, that’s still a lot of money, but it represents a very healthy list price saving of around $17K for the sedan, with a more modest, but still very welcome $10K over the regular models.

What’s not to like! The official press release from BMW Australia is available below. Also included is a press release from May last year in which Munich announced the M3 Edition. It’s important to note there are quite a few specification differences, but it would appear the Australia-only Pure Edition has been loosely based on this previous model.

[Thanks to John for the tip]

Limited Production M3 Announced For Australia

• Limited production run of 100 units, exclusively for the Australian market
• Design enhancements focus on sporty highlights of the M3 Coupé and M3 Sedan
• Additional sports-oriented specification as standard

03.09.10 – Melbourne. BMW Group Australia today announced the introduction of a limited-edition BMW M3 Coupé and Sedan, designed specifically for the Australian market and aimed at the brand’s most sports-oriented driving enthusiasts.

The Pure Edition offers sporty enhancements to highlight the athletic appeal of this iconic sports car at an attractive price.

Highlights include 19” M Double-spoke light alloy wheels finished exclusively in Black High-Gloss with 245/35 R19 tyres up front and 265/35 R 19 tyres at the rear, bonnet air intake in Black High-Gloss, BMW Individual kidney grille in Dark Chrome, BMW Individual side gills in Dark Chrome, and BMW Individual exhaust tips in Dark Chrome.

This special edition is offered in Alpine White and Black, however customers can also select from a multitude of metallic colours as cost options, including Le Mans Blue, Silverstone, Space Grey, Melbourne Red, Jerez Black, Mineral White and Interlagos Blue.

Standard upholstery is a unique and distinctive Anthracite cloth with Black leather combination to extend the sporting theme into the interior of the vehicles. Headrests are crafted from black Novillo leather and are embossed with the BMW M symbol.

The M3 Sedan and M3 Coupé Pure Edition with manual transmission are available to order in the limited production run of 50 units each from $135,000* and $148,300* respectively. The first customer deliveries are expected early in 2011.

The BMW M3 features a 309 kW V8 engine. Peak torque is 400 Nm. The BMW M3 Coupé sprints to 100 km/h in 4.8 sec (4.9 sec for the Sedan), while fuel consumption for both models in the EU test cycle is 12.4 litres/100 km.

All M3s, including the Pure Edition, feature the signature variable M differential lock – with up to 100 per cent locking action with fully variable action whenever required – which provides perfect traction for the rear wheels.

Brake Energy Regeneration as well as Automatic Start / Stop function are also standard across the entire M3 range, as well as high-performance ventilated and perforated compound disk brakes.

Like other M3 Coupés, the Pure Edition also features a lightweight carbon-fibre roof.

* Manufacturer’s Recommended List Price is shown and includes GST and Luxury Car Tax (LCT) but excludes dealer charges, stamp duty, statutory charges and on-road charges which are additional and vary between dealers and States/Territories. Customers are advised to contact their nearest BMW dealer for all pricing inquiries.

Supreme Performance, Exclusive Style: The BMW M3 Edition Models.

29.05.2009 – Munich. Powerful, aesthetic design, supreme performance and exclusive style – the unique characteristics of the BMW M3 are now available in highly attractive Edition Models focusing on the most outstanding highlights of these outstanding cars.

Based on the BMW M3 Coupé, the M3 Edition Models offer a choice of no less than four highly individual cars boasting perfectly harmonised modifications in body design and interior features as well as special light-alloy wheels and an even lower chassis.

The BMW M3 Edition Models will be entering the market worldwide in July 2009 in Alpine White, Black, Dakar Yellow, and Monte Carlo Blue. In the interest of supreme exclusivity their production period is limited to just six months.
Individual highlights both outside and inside.

On the BMW M3 Edition Models the exterior paintwork and interior design are individually matched to one another. Depending on the respective Edition model, the body comes either in Alpine White Non-Metallic, Black Non-Metallic, Dakar Yellow Non-Metallic or Monte Carlo Blue Metallic. The combination with BMW Individual High-Gloss Satin Chrome accentuates the truly sophisticated character of the Edition Models.

The openings on the engine compartment lid on all models are finished in black, the BMW kidney grille, the side gills and the dual tailpipes on the exhaust system come in dark eloxy-plated chrome. The caps on the special BMW M exterior mirrors are likewise finished in black and are connected to the A-pillars by dual arms extending out of the mirror base finished in body colour.

Special colour highlights add an individual touch also to the interior of the BMW M3 Edition Models. The surfaces on the centre armrest, the centre console and the armrests on the door panels are finished in White on the Alpine White and Black models. At the same time these Edition Models come with interior trim in Carbon Structure Leather with white contrasting seams. The seats in Black Novillo Leather feature bespoke contrasting seams as well as vertical trim stripes on the upper section of the backrest and at the front of the legrest. On the Alpine White and Black models, these features come in white, on the Dakar Yellow and Monte Carlo Blue models they are in the appropriate exterior colour.

As a further feature the armrests and door closing handles at the inside on the Dakar Yellow and Monte Carlo Blue models come with yellow and, respectively, blue contrasting seams. And last but certainly not least, entry trim bars in Checkered Flag Design bearing the “M3“ model designation give all Edition Models yet another highlight.

Special rim design and lowered suspension.
To optimise the looks of the car, all four Edition Models come with specially designed light-alloy rims and a unique suspension: On all models the 19-inch forged M light-alloy rims in double-spoke design are available either in black or in the classic rim colour. And on the Alpine White, Black and Monte Carlo Blue models, the same rims are also available in a special white contrasting colour with polished spokes.

The suspension of the BMW M3 Edition Models adds to the sporting style of the cars, lowering the entire body by 10 millimetres or 0.4“.

BMW M3: supreme performance with eight cylinders and seven gears.
The BMW M3 Edition Models give this high-performance athlete a particularly striking look also reflected by the car’s supreme driving dynamics based on a unique all-round concept and drivetrain/suspension technology inspired by motorsport. The V8 high-speed power unit of the BMW M3 develops maximum output of 309 kW/420 hp from 4.0 litres.

Power is transmitted to the rear wheels either through the six-speed manual gearbox featured as standard or through the optional M double-clutch gearbox with Drivelogic enhancing both the dynamic performance and the all-round efficiency of the BMW M3 all in one. In this case acceleration to 100 km/h comes in 4.6 seconds (six-speed manual: 4.8 seconds) and average fuel consumption in the EU test cycle is 11.9 litres/23.7 mpg imp (six-speed manual: 12.4 litres/22.8 mpg imp)/100 kilometres.

The BMW M3 comes as standard with a lightweight carbon roof, while the options include Electronic Damper Control and the M Drive menu enabling the driver to configure individual, M-specific suspension and drivetrain functions just right for his personal style.