Wörthersee: Volkswagen Golf GTI adidas

The Wörthersee show is underway and as previously reported Volkswagen have revealed a special edition Golf GTI adidas model.

Essentially VW have taken a regular Mk6 GTI and given it some unique 18″ Serron alloy wheels, a tiny adidas badge on the door-frame and some adidas trim on the seats. The seats might sound a bit garish, but they’re not too bad. The GTI adidas also boasts bi-xenon headlights and LED rear tails as standard equipment.

Available as a three door model only the adidas will go on sale in Europe in June. It is understood there will be 4410 adidas models. According to The Motor Report a few may even make it to Australia. Nothing official on that front from Volkswagen Australia just yet, though. You’ll read about here if it does get confirmed.

More from Volkswagen after the break.

Golf GTI-Meet at Wörthersee 2010: World premiere of the GTI adidas and GTI Excessive

• Golf GTI adidas: Customised Golf GTI launches in June
• Golf GTI Excessive: Concept adds precise motorsport look for series production
• Flashback: Golf GTI 1 and Golf Citi Mk1 as tributes to their origins

Wolfsburg / Reifnitz, 13 May 2010 – There are automobiles, and then there are automotive icons – classics with a glorious past and an exciting future. The Golf GTI is such an icon. Over 1.7 million have been sold since the car’s debut in 1976. In just the sixth year after the launch of the Golf GTI, its community of fans had grown so large that it sought a common platform, or to put it simply an event, to talk shop, showcase and drive the GTI. That is how the GTI-Meet in Reifnitz at Wörthersee came into being in 1982. Since then, fans have been meeting in the Austrian state of Kärnten for five days of Mardi Gras in May. It is already time to meet again. One of the traditional highlights: unveiling of the new GTI variations. Debuting as world premieres this year are the Golf GTI adidas – an exclusive model whose sales will launch in June – and the Golf GTI Excessive, a concept car implemented in a stylistically refined motorsport look.

The new Golf GTI adidas and the GTI concept car will be accompanied by two GTI classics: the first generation Golf GTI (1976) and the Golf Citi Mk1 Рa last edition, limited to 1,000 units, of the first generation Golf whose production has just been phased out in South Africa. Volkswagen Classic is bringing these two icons to W̦rthersee. Its motto: GTI history meets GTI present and future.

Golf GTI adidas: Starting in June, three of the world’s most recognised German badges – Volkswagen, GTI and adidas – will for the first time meld into a combined product as the Golf GTI adidas. The essential fact is that the GTI’s technology and styling – and its interior customised in the style of the adidas brand – all produce a real dynamic mix. And so the Golf GTI adidas is likely to attain collector’s status very quickly, given the histories of today’s classic cars in the mould of the two Golf Pirelli GTIs (1983 and 2007) and the Golf GTI Edition 30 (2006).

Like each of these icons, the new Golf GTI adidas will also launch with wide-ranging customised exterior and interior features. They include newly designed 18-inch “Serron” alloy wheels and a specially developed sport seat design. As on the Golf R, bi-xenon headlights and LED rear lights are aboard as standard equipment.

Notes:
All features, data and prices contained in this press packet apply to models offered in Germany. They may differ in other countries. All information is subject to change and correction.
TDI, TSI, DSG and Twincharger are registered trademarks of Volkswagen AG or other companies of the Volkswagen Group in Germany and other countries.