Volvo reckon this is the car to make BMW’s 3 Series shake in its boots. This car, of course, is the new Volvo S60 and it is due for public release at the Geneva Motor Show in March 2010. Despite the reveal being some four months away, this hasn’t stopped those eager Swedes from releasing two new images of the car in a production-ready state.
“The all-new Volvo S60 is sculpted to move you. It looks and drives like no other Volvo before and the car’s technology will help you to be safer and more confident behind the wheel,†says Stephen Odell, President and CEO at Volvo Cars.
As is the norm, styling cues from the S60 concept are clear to see, but things are a bit more reserved in sheet metal form. With just a side profile pic and a three-quarter view from the front (see below) to go on, it would appear that Volvo has left something up their sleeves for the rear styling.
Although, it looks like Car might have spoiled the party there with their comgen images published last month. The front view is very similar to Volvo’s official pic, so let’s give them the benefit of the doubt on the rear view, too.
“The customers in this segment want emotional appeal, sporty design and dynamic driving properties. The S60 has it all. We are convinced that it will be one of the strongest contenders around,†says Stephen Odell.
Never mind the emotional appeal, Volvo’s safety conscious image will get a big lift from the pedestrian detection system which will debut on the S60. If some idiot punter isn’t paying attention and walks out in front of you while you’re busy getting the kids in the back to quieten down the S60 can apply full braking force to save the day.
Volvo Australia have confirmed the S60 will be on local shores in the latter stages of 2010.
5 replies on “Sheer Swedish pleasure”
what a mess
At least it looks more interesting than the generic 3er/A4/C-class. If the rear CGI shot is close to the finished product, I’m liking the way the rear glass/c-pillar integrate into the boot lid, along with the chunky hip line.
Is it just me or is there a shift happening towards cars losing their distinctive styling elements and going back to early nineties style bulbous anonymity?… examples: this and the new astra..
[…] last year Volvo released a couple of still images of their new S60 saloon, which closely resembled the S60 Concept. Over the new year Volvo released a teaser video of the […]
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